The experts at chronistsempelis agree that organic search rankings are one of the most vital aspects that marketers should focus on today to bring in a domino effect into their company’s growth. The thing is, this is also one of the most complicated to achieve. Lucky for those who are now able to since they only need to be updated of the changes in the SEO world and remain consistent in their efforts. However, one cannot stop encountering issues while working on getting stable organic search rankings. If that happens, one must be prepared on what to do.
One common case when preparations become helpful is during launching of a newly redesigned website. It is not unusual for a newly redesigned website to cause decreased rankings. However, contrary to what you may think, such result happens not because it is not advisable to redesign your website for improved search traffic. Instead, decreased or destroyed rankings happen because changes are added or things are removed without thinking about their implications in the site’s SEO.
In connection to that, we now give you the list of the aspects you should recheck before finally launching your overhauled website to avoid destroying your rankings.
Images are key aspects that make a site appealing to visitors, so it’s fine to add more useful images when redesigning your site. What is not okay is when these images are not optimized or you start using a Flash design that is not SEO-friendly. Remember, images also contribute to a site’s loading time. Depending on the images and Flash-design you use, your site could load as quickly as a horse or slow as a snail.
Flash elements are not good for SEO as well since they prevent users from loading your site using their mobile phones. To conclude, you should always ensure to optimize your images before proceeding to the launching. Otherwise, expect that this will cause you to lose more visitors along the way due to slow loading time.
At chronistsempelis.com, we believe that content is the creator of domino effect in SEO. This element providers users the information they need or look for. So if your website is full of unique and informative content, you can receive more traffic. However, in this factor, such content is not the only ones referred here. It also entails those behind-the-scenes content, like the meta-description and descriptive alt text.
So, perhaps, you have rechecked the content of the redesigned website and found that the important content are all there. Still, when you launched it, the result was worse than you expected. It destroyed your rankings. Now, you are wondering why. Have you transferred the content that reinforced your strong search traffic?
Blocked Search Engines
Here we discuss the leading common mistake made during the early stages of website planning. It is one directly connected to how search engines work in ranking sites – the search engine crawlers.
Site crawlers should be enabled to crawl your site for search engines to perform its job. Forgetting to do this can bring significant effect to your web traffic. For instance, you blocked search engine crawlers using robots.txt during the development of the site then forgot to update it when your site went live. This will cause your website’s traffic to stop that even if the problem is discovered immediately and the traffic started to pick up, it will remain sluggish.
There are also other cases when web traffic halts aside from forgetting to enable site crawlers when the site goes live. A good example is when firewalls that block site crawlers are enabled.
To get good rankings, your efforts should not only be focused on site responsiveness, creating good and useful content, and using quality images. You should now also focus on making your sites mobile-friendly. This especially became extra necessary when Google launched its mobile-friendly algorithm, the Mobilegeddon. Otherwise, your site will become one of those 5,000 sites that suffered a 12% decline a couple of months following Google’s update.
We, the experts at chronistsempelis.com, found that information from a report made by Adobe. In the same report, it stated that the impact of the update were minimal at the beginning. However, its impact, when looked at in a wider aspect, can grow bigger. This will not only affect the website’s visibility, ranking as well as usability. For a businessman, it will mean significant loss of customers too given that most users nowadays use their mobile phones when shopping online.
These are all the key aspects you should check before finally putting your site live. We understand that to improve organic search rankings, one need to have a proven SEO strategy by their side. But more than having that proven strategy, it is also important to know what needs to be done or looked at to ensure that no negative effects will result in any actions taken. In this case, looking into those aspects mentioned above should be remembered to prevent any long-lasting impact on your rankings.
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